About Us

Bobby & Rose was created by Rachelle and Shannon in 2020. As young mums with a sudden urge to create something fun, they joined forces to create a kid's clothing label that was a little different, a tad groovy, and very comfortable.
“We just wanted to start something simple and fun, not precious or pretentious, our children are our inspiration, our customers are just like us, busy mums juggling a million things, family, work, babies . . . it’s a mad, mad world and we love it ”
Bobby and Rose is an online brand where every piece is carefully designed, custom made and hand sewn here in Australia.
Rachelle holds an advanced diploma in fashion design. She started her career working with some of the Sydney’s niche fashion and design companies, creating for big names such as Delta Goodrem, Guy & Jules Sebastian, Jess Mauboy, and Natalie Bassingthwaighte (just to name a few!). She is now the proud mum to Cooper and Frankie and designs and creates all our Bobby & Rose pieces. When you receive one of our garments it has been personally made by Rach herself!
Shannon is a qualified nutritionist and experienced in operations and logistics. She runs the day to day of all things Bobby & Rose; marketing, social media, website development, product design, operations, and customer service. She is also Mumma to Remy.
Shannon and Rachelle are also lucky enough to call each other sisters (in-laws). So between feeding babies and wrangling toddlers, Bobby & Rose is organically growing into a small family business and a creative outlet for both.